About Us

The third thing is built around a simple belief: life rarely fits neatly into one side or the other.

We are often asked to choose. This or that. Right or wrong. One identity, one answer, one way of seeing things. But most of us live somewhere more interesting. In the contradiction. In the overlap. In the space where more than one thing can be true at once.

That is what 50/50/100 is about.

Each design uses three lines to explore a different kind of tension, humor, identity, or recognition. Some are thoughtful. Some are playful. Some land somewhere in between. The point is not to make a statement for you. It is to create a moment that makes someone pause, smile, ask a question, or start a conversation.

The third thing began as an idea about complexity and became a way to make that complexity wearable.

Three words. Endless conversations.